Market entry up right from the beginning.
You feel the heat from the increasing performance pressure in your company from the founders, your CEO and the shareholders to deliver higher sales at lower costs, on short term and all that on an ongoing basis? That might be the moment to realize, that you are not David Copperfield!
I know how this feels when you do not understand the local language nor the respective business culture of a country in the European Union. When you face an uncertainty about how to adhere to the unwritten rules during Ramadan in the Middle East or when you are not having the full understanding about the importance of the Black Economic Empowerment rule in South Africa. -The high complexity of different regulatory requirements in Latin America. I have been there and quickly learned my lessons not knowing what`s relevant for market entries as I suffered from the consequences of not setting a market entry up right from the beginning.